HEAR YE HEAR YE! The Power Of Promoting

Hello world! Only 4 more weeks until the release of my debut novel, Skeletons, and I have to say that I have been so busy lately. I had the misconception that once I wrote the book the hard part was done, boy was I wrong. Not only editing, revising, editing again, revising again I also have to remember that in order for my book to sell people have to know about it and in order for people to know about it I have to promote it.
That should be a no-brainer, right? Wrong.  I have come across some fantastic reads that I'd never heard of because the author didn't market and promote. I'm not talking about uploading their book to amazon.com then every once and a while putting something on Facebook and Twitter about their book and sit back while waiting for their book to sell on it's own. That isn't promoting. Finding your target market for your product or service then getting out there like the town crier to yell to them:
"HEAR YE HEAR YE.....!"
That is promoting.
Why do you think that companies such as Nike, Pepsi, Kellogs and Haynes are not only popular brands, but also very profitable? Not because they put their products on a shelf and sat on their arses. No they are popular and profitable because at any given moment in your day you are exposed to one or more of their products.  Nike's Swoosh symbol is everywhere in the sports that we watch and they have some of the coolest commercials. Pepsi promotes their products on tv by clever product placement and throughout grocery stores. You get my drift. You have to promote in order for people to know that you exist.

 

I have been so busy promoting that today I just needed a break. I needed a break from traveling to different communities talking to different people about Skeletons. I needed a break from putting put postcards, posters and asking businesses to support my book by allowing me to place posters and/or postcards at their establishment. I am shy so I hate talking to people about my book, but with the help of my chatty-Kathy husband, he acts as the ice breaker then I go into my spiel. I don't like to take up much of people's time and slowly I am getting out of my old comfort zone and easing into a new comfort zone of being able to talk about my book to strangers.
I haven't been doing all of the foot work on my own, luckily I have six beautiful children three of which are teens who don't mind getting a handful of postcards and handing them to people and putting them on mail boxes, bulletin board and helping hang posters.
In order for any business to stay in business and to be profitable at their business they have to promote their product.  After all if you aren't your own biggest cheerleader how in the world do you expect anyone else to root for your team?

TTFN!

HEAR YE HEAR YE! The Power Of Promoting

Hello world! Only 4 more weeks until the release of my debut novel, Skeletons, and I have to say that I have been so busy lately. I had the misconception that once I wrote the book the hard part was done, boy was I wrong. Not only editing, revising, editing again, revising again I also have to remember that in order for my book to sell people have to know about it and in order for people to know about it I have to promote it.
That should be a no-brainer, right? Wrong.  I have come across some fantastic reads that I'd never heard of because the author didn't market and promote. I'm not talking about uploading their book to amazon.com then every once and a while putting something on Facebook and Twitter about their book and sit back while waiting for their book to sell on it's own. That isn't promoting.